Thursday, February 4, 2016

Real Marketing

A wonderful quote from Allyn Lewis's blog article "The Mental Cost of Owning A Business That We Need to Talk About"

"Being a human is a far more powerful way to market your brand than any Facebook Ad, finely executed sales copy, or super high profile press placement will ever be. Being authentic is a long term strategy. It’s not a fast track to a few quick sales like other methods. It’s the foundation of a successful creative entrepreneur. When people can trust, relate, and connect with you, in time, they will buy ANYTHING you tell them to."

That's it. Think about it.

Monday, January 18, 2016

Do you use massage therapy in your acupuncture practice?

So little time...so many things to do in one treatment, right? I love to use massage therapy during, before, after, or all three along with acumoxa therapy treatments though there is often little time for it. Still, I have a few basics to share with you about how I work massage into my treatments since I think the power of touch can never be overestimated.
Here are a few ideas that I use regularly with my patients.

1. Rocking the body from the occipital ridge. This move can be used as long as you don't have needles in the head and the person is lying supine. Standing above the patient's head, place the fingers of both your hands (back of your hands on the table, fingers curled up) under the back of the head with the finger tips pressing lightly along the occipital ridge. Rock your fingers slightly toward yourself, as if you were beckoning someone toward you. This can be very gentle and small or it can be more forceful depending upon the patient's condition, how many needles you have in, and where they are placed. You will notice that this small movement will move the entire body down to the toes.

From a Western medical point of view, this moves the cerebral-spinal fluid, slightly stimulates the entire spine, relaxes the eyes, and increases blood circulation to the brain. It also relaxes the musculo-skeletal attachments along the base of the skull.

From a Chinese medical point of view it encourages increased flow of qi and blood to and from the brain via the foot tai yang and foot shao yang channels, and quiets and spirit.

30-60 seconds is adequate.

2. Dragging and pulling the toes. As long as there are no needles in the feet, this is a very easy thing to do and really grounding and relaxing to the patient. Remembering that all the foot yin and yang channels can be strongly accessed at the toes, releasing them in this way is usually appreciated unless the person is very ticklish!

Using your thumb and index finger, firmly and slowly pull each toe from its root to its tip. Take your time with this, sliding your fingers in between the toes. If you like, you can use a soft cloth to help you hold the toes and limit the tendency to ticklishness. This also is nice if it is summertime and people's feet are somewhat sweaty.

We are effectively opening all the foot channels (all the way to eyes, face, and chest) and releasing or relaxing the flow of qi with this movement. Be careful not to move the legs too much if you have needles there. Gentle but firm touch makes this powerfully relaxing.

If there are no needles in the arms, you can do the same thing with the fingers. Or, if you do have needles in the arms or feet, you can add this movement at the end of the needle portion of your treatment.

If you would like to see video of me doing these movements or if you have an interest in seriously combining acupuncture with bodywork, you might take a look at my short online video course on this subject, in which I share an entire approach to this type of work. All the Blue Poppy online courses are 30% off this month. I guarantee that 99% of your patients will love it!

Good luck and remember the power of body work in the context of your treatments.

Friday, January 15, 2016

A Useful Podcast for Those of You Getting Ready to Hire (or Fire!!) a New Employee

http://www.michellemcglade.com/tbe028/

Licensed Acupuncturist. Maureen Feeney, female business owner extraordinaire is sharing the ups and downs of growing

a successful acupuncture practice in Omaha, Nebraska. Hold on to your pants because this is a brutally honest look at

what it is like to hire and fire your first employee. Maureen talks about the mistakes she made and the difficulty of having to

fire someone. She also dives in to a powerful lesson in business, first and foremost you are running a business! This is

something we hear all the time, but until we really experience how it feels to have to put your big girl pants on and

make the tough decisions, we really don’t know the full extent of this lesson. Stick around for this entire interview because

you do not want to miss the conversation on defining and redefining success in your business.

Good wishes and Happy New Year.

Thursday, December 31, 2015

Prescription for the Last-Day-of-the-Year-Blues

Speaking strictly for myself, it's easy to feel a little down at the end of the year. Some people LOVE the holiday season and the dark, yin time of year. Others, not so much. What's going on with this phenomenon? I suppose it's well documented and you could find all sorts of prescriptions with a single internet search. Here are my ideas about what is going on, for me at least.

First of all, I think many of us are more affected than we know by the smaller amount of yang qi from the sun that we are receiving unless you live pretty far below the Mason-Dixon Line. It mostly dark outside where I live. Second are the expectations many of us grew up with around what "the holidays" are supposed to look like but don't for most of us. Third, for those with businesses of their own, it's often slower for a few weeks around this time, which may add financial stress to the rest of the stuff in our heads. Finally, another year gone by on our small and struggling planet and how have I made it meaningful; what did I do for others; how have I made it better for myself or any one else? All this is definitely "up" for me.

What to do to perk ourselves back up? Here are a few suggestions of things I use for my own end-of-year emotional symptoms.

1. Add some yang qi. Get outside if there is any sunshine and it's not really inclement. The Brits have a good saying, "there is no bad weather, just inappropriate clothing." That could be a bit of a stretch if its below zero or raining cats and dogs. But if there is no sun outside, a trip to the gym with a good, hard workout and soak in the hot tub or sauna might be in order. That's yang qi as well. And/or how about doing a trade with someone for a nice deep, hot rock massage?  When there are fewer patients around, it's a really good time to take care of yourself.

2. Create, recreate, or update your business or marketing plan. What did you get right and where could you do better? How many more patients would you like to be seeing each week by, say, March 31st? What type of conditions do you feel most comfortable treating? What products, services, machines, skills, processes would you like to add to your clinic? What would it take to make these things happen? Where did you think about volunteering in 2015 but never got around to making it happen? How or with whom could you connect, imbed, or network more meaningfully within your community to expand your interconnectedness factor?

Give this thought process and note-taking some time; a whole day perhaps with a walk after lunch. Read your local paper; check out some of your competition websites, look at local Meet-Up opportunities, check out what's happening at local churches, clubs, and non-profits. If and when something looks interesting, what are the follow up steps you want to take before you forget about it. Follow through; follow through; follow through. Remember that if you keep doing what you did, you'll keep getting what you got. So what do you want to change?

3. Sign up for a local class; pick something that gets you out and meeting other people. That's where the new patients are.

4. Better yet, find a place to sign up to teach a class, free or paid. That's where more new patients are.

5. Eat your fruits and vegees and get adequate sleep. This does not need any explanation. Keep the booze, sugar, or whatever else (I live in Colorado) under some control.

6. Call someone you've not seen in a while and arrange for a walk, a tea, a dinner. An old friend, perhaps, or someone you've met and wanted to get to know better.

7. Send an actual letter or small gift to someone you know who is struggling just now. Or even someone who is not.

8. Throw a party for your friends and patients. Tell them that anyone they bring who books an appointment gets their first one (or second one??) at no cost. Put some juice into this...make it a really, really fun event.

9. Acknowledge what you're experiencing emotionally, but don't allow yourself to believe it's all that important. If you feel sad, okay. So what. It's not the end of the world, it will pass, and you still have to get up and do what needs to be done. I think the idea that we have to be happy all the time is a modern disease of its own. The idea of "being happy" is something we all think we want; but perhaps purpose, usefulness, self-awareness, and doing what needs to be done is a more realistic set of goals. Maybe those things ARE a more real definition of happiness. It's something to consider.

My Grandmother used to tell me that when I felt lousy, that was the time to do something for someone else. Not easy to do when you are sunk in total self-involvement, but I've come to see she was right. Who can I help, and how can I help them? It need not take a mob of people to make a difference in this world, and it's a great way to start, or end, any or every year.

Thanks for being a reader. Here's to a purpose-filled and meaningful 2016 to us all.

Saturday, December 5, 2015

7 Things to Do While You Ignore Your Email

This was advice from a recent article in PC World, and I agree. How often have you been endlessly lost in cyberspace clicking on emails and Facebook posts, only to find that all of a sudden it's 11:45AM and that's all you've done today?

If this sounds familiar consider: a recent study done at UC Irvine suggests that checking email fewer times reduces stress and increases productivity. What should we be doing first thing in the AM instead of being lost in cyberspace? Tons of things could get done and leave us knowing that we accomplished something (which reduces stress) before the day has had a chance to make too much mischief.

• When was the last time you updated your web page with new material, photos, videos? Why not use the early morning to write a 3-4 minute video script (a kidney-boosting qi gong exercise, a warming self-massage routine, a description of a winter soup recipe or home-made liniment, or how to make a hara-maki to wear at home) and then gather whatever show and tell materials you need to complete this project. Call a friend to bring their new Galaxy or iPhone to shoot the video later in the week.

• When was the last time you scheduled a series of talks with local groups or associations? If you are a parent, could you give a talk on stress reduction to your PTA? What about specific disease support groups in your town? What about creating your own "Meet-Ups" for patients to bring their friends? Do any local companies have brown-bag lunch talks for employees? If so can you get on the list of speakers? Are there parenting groups, women's groups, sports groups to whom you could speak? Are you a member at a local gym that might offer a health lecture series? How many calls can you make before 10 AM to any or all of these connections?

• Is there a local radio station in your town? If so, do any of the programs do interviews? Might you start your own radio show once a week on health related topics? (I know one very successful practitioner in CA who keeps his practice full using this strategy while sharing good information in his community at the same time.) Find out who to speak to and follow up.

• When was the last time your website had a facelift? Look at 3-5 of your competitors websites and honestly compare yours to theirs. What could you do better? Who or what resources do you need to make these updates? If you can do them yourself, write down a plan listing needed or wanted changes and additions in order of importance. Follow up.

• Look through your patient files. Who has not been in for 6+ months? What personal message, article, blog post, or snail mail could you send to these folks? Make a personal outreach or some type to 10-or-more of them this morning.

• Alternatively to working on your business, why not go for a good walk or take a trip to the gym? Start your day with a work out to stimulate your qi and blood and take care of yourself first!

• Read the local paper(s). Take notes on any and all possible co-marketing or co-service projects that you could organize with other local businesses or non-profits. Follow up with some phone calls. Another possibility is to create an event with 5-6-7 or more other acupuncturists in your community. Find a service project in your town that needs doing and organize yourselves to do it and get publicity while you're at it.

Remember, email is busy work. It may or may not produce any new patients or any additional opportunities. And, it'll all still be there when you are done doing something more productive.

Good luck and thanks for reading.

Honora Wolfe is the author of Points for Profit: The Essential Guide to Practice Success for Acupuncturists.
She has taught and lectured at almost every acupuncture college in the US as well as spoken at conferences all over the world.





Monday, November 30, 2015

Have you checked out The School for Greatness podcasts?

Here's a blog/podcast website by a man named Lewis Howes, who picked himself up by the bootstraps and created success. He has tons of podcasts and blogs. Yes, he flogs various products as well on his website, but he does cover some good stuff at the same time.

Although I've said/written/suggested/lectured about many of these same tips in Points for Profit: The Essential Guide to Business Success for Acupuncturists and other places, it can be helpful to hear ideas and suggestions from more than one point of view, more than one person, more than one time. Who knows, maybe a different voice and way of expressing it lights your fire!!

http://lewishowes.com/podcast/get-off-the-couch/

Here's the written list of stuff he covers in this podcast. I especially love his description of #10 below. Take a listen if you have any part of 30 minutes.

The Top 10 Ways to Get Off the Couch
  1. Get up to the mirror, look yourself in the eyes and say, “Enough is enough … I’m going to make something of myself, and I’m sick and tired of feeling sick and tired.”  Write down in a journal who you are and what you stand for and why it’s important for you to get off the couch.
  2. Make a list of 10 things you love doing that make you the happiest when you do them.
  3. Commit to 60 mins a day of working out in the morning.
  4. Write a list of the 5 things that scare you the most.
  5. Tackle the top 3 things that scare you so you master them.
  6. Write down a vision for yourself for 3 months, 6 months and 12 months.
  7. Find a mentor who has already achieved those visions and ask them to give you a challenge with coaching.
  8. Do something in the first 30 days to give back, give gratitude, and give to yourself.
  9. Feed your mind with books, podcasts, and inspiring videos.
  10. Chart your results nightly for what you created and check in every week to see what’s been working and what has been holding you back.  Repeat.

Monday, November 23, 2015

What is Money??

This blog is based on a lecture I gave a few years back...but still is relevant to us every day. Thanks for reading.
 
What is Money?

Basically, money is a form of energy exchange. We have decided what is of value in our culture and we exchange our time and our energy in lesser or higher amounts to get what we need and want.

If we think about money as a form of qi, this may help us to revise our thinking and our relationship to this vital part of our life.

What do we know about diseases of the qi?  There are two basic things that can go wrong in the body (or in the universe) with qi.

   1. Not enough
   2. Not flowing freely (right amounts in the right direction at the right time)

So, with money too, if we remove all our value judgments about it, we need it in adequate amounts and we need to keep it flowing freely, as long as it is the basic form of human energy exchange that is currently in use.

However, if you have unnecessary internal “judgments” about money in your bodymind, it may be difficult to maintain #1 and 2 above. For example, if your money style is hoarding, it will be difficult to maintain the free flow of it in your life.  If your money style is an avoider or a monk, it may be difficult to ever have enough money because the money makes the avoider nervous and it makes the monk feel guilty. (More about these later)

Not enough
1. Undercapitalized start-up
2. Not charging enough for services
3. Not selling other products and services in your clinic

Why should your services be of less value than the practitioner down the street who does have enough?

Do you believe enough in yourself and your services to charge what you need to charge to be adequately prosperous and have enough patients who agree with you?

Are you grateful for prosperity and do you truly believe that you deserve it? Do you share your prosperity with others as you can?

Do you offer for sale good quality products to your patients in your clinic?

Not Flowing

1. Money is like the water/fire phase dynamic in Chinese medicine:
-there has to be enough fire and enthusiasm generated by you as the practitioner to draw patients
-there has to be openness of heart and willingness to spend/share/prosper for the qi of money to move freely through your life.
- money is represented in Chinese feng shui by the water phase.  It must flow freely for more of it to be generated. If you are not open to having as well as spending/using money, you will not be able to attract it to yourself


Complexity or Chaos Theory & $$$

Because money is an important (possibly too important) player in our overall culture, there are certain things about the larger picture that we obviously cannot control. Recessions come and go.  The value of the dollar against other currencies goes up and down. These are
things we cannot control. 

But we can have control over our conscious attitudes and behaviors concerning marketing ourselves, selling our services, and how we use money.


Looking at your relationship with $$$$ honestly

If you don’t have enough, can you analyze why?
Do you really feel open and willing to have and use money?
Are you willing to share prosperity with your staff, family, children, community?
Do you need to charge more for your services?  Or do you need to connect better within your community? Do you need to move to a location where there are not a gazillion other practitioners? Or where you can offer slightly different or better services?

If you are unwilling to offer products for sale in your clinic, have you analyzed why that is repugnant to you? Are there any products that you could offer with a soft sell approach that you would feel comfortable about?
Family Money Traditions

Every person receives a whole variety of messages about money as children. This often unconscious “information” can cloud our vision where our finances are concerned and keep us from having a healthy relationship with the green stuff that we need to be emotionally healthy individuals.

We all received a variety of verbal messages about money. What did you hear as a child?

“money doesn’t grow on trees”
“money is the root of all evil”
“money makes the world go around”
“do you think I am made of money?”
“you have to work hard to have money”
“you need to marry a rich spouse to survive”
“a penny saved.....”
“our family doesn’t know how to deal with money”
“it’s impolite to talk about money”
“don’t spend money on foolish things”
“never buy things that aren’t on sale”
etc.

Because money is such a survival issue, these messages get imprinted deeply within us and can control us unconsciously all our lives, often to our detriment.

Each of your parents probably had a different money “style”. Each of these styles has good and bad points in how they handle money. How has this impacted your professional life and relationship with $$?

Were your parents:
Worriers                                                
Monks
Gamblers                                                
Amassers
Overspenders                        
Avoiders
Hoarders                                               
Risk-takers

Were there arguments about $$?
Was there enough to be comfortable?
Did anyone ever talk about money to you?
Did you receive any specific instructions about budgets, investing, money management, etc.?
Was the subject taboo?

My Relationship to Money

1. What messages about $$ did you receive as a child?
2. Did your family have traditions about $$, work, spending, saving, and/or investing that you are adhering to or departing from in your life and how well is that working for you?
3. How have those messages affected your relationship with $$ as a professional for better or worse?
4. What one thing would you like to change about your relationship with $$?
5. How would that one thing improve your professional life?

Take some time to think about the questions listed above. Write down your answers.  Written messages to yourself have great power.

Definitions

(Over) spenders believe $= happiness, love
            1. Buy things for themselves all the time
            2. Hard time saving anything
            3. Not into delayed gratification
            4. Lots of credit cards and debt
            5. Can’t cope with budgeting
            6. Shopaholic
            7. Rarely have long term financial plans
           
Worriers             $ = security, excessive responsibility
1. Spend lots of time thinking about $ and all the “what ifs” that go along with that
            2. Balance and rebalance their checkbooks
            3. Usually a pinch penny
            4. Easily overwhelmed by $ responsibilities

Monks                        $= corruption, evil, dirty
            1. Most comfortable when struggling w/ $
            2. Lots of pro-bono or volunteer work
3. Few or only socially responsible investments
            4. Shops only at garage sales/thrift shops

Gamblers             $= Freedom, excitement, possibilities, entertainment

                        1. Believe great risk leads to greatest rewards
2. Easily seduced by the idea of getting something for nothing

Amassers            $= power, self-worth
            1. Tend to be workaholics
            2. Believe lack of $=failure
            3. Like to touch, count, “play” with their $
            4. May also be spenders or hoarders

Avoiders            $=too much responsibility, chaos, potential for failure, overwhelm
            1. Never balance checkbook
            2. “I’ll think about that tomorrow” attitude
            3. Never know what they have or owe
            4. Usually don’t invest
5. Difficulty keeping that part of their life together
Hoarders            $= security
            1. Planners; very orderly nature
            2. Like creating budgets
            3. Don’t buy, prefer to save
            4. Classic “$ hidden in the mattress” type
            5. Have difficulty enjoying their $
Assignments:

Hoarders (Money = Security)

1. Buy something for yourself at least once per month.  It must cost, say, over $25. If you cannot buy for yourself, buy something for your practice or office that is not required (not needles, supplies, etc.) This might be a beautiful painting or photo, a carpet, a small fountain, a crystal, a new book etc.—something unnecessary but enhancing to your office.
2. Don’t look at your budget for at least one week...two weeks is better.  And....
3. When the inevitable feelings of money insecurity arise, look at the feelings, write about them in a journal or a letter, or draw a picture about them, but don’t let them force you to rework your budget or live on rice and beans.

Spenders (Money = Pleasure/Freedom from boredom)

1. At least every other time you are ready to pull out your credit card, don’t do it. 
2. Keep a log or journal about every item you did ..... and did not buy each week. At the end of end of each week, look at your purchases for the week and think about why you bought each one. Did you really feel any lasting pleasure from each purchase? Highlight one item on the list that you will not buy the next time.
3. Put the money you save from not buying frivolous things into marketing your practice! Create a plan and a marketing budget for using the money you will not spend on things that don’t help you meet long term goals.

Money Monk (Money = Evil/Corruption)

1. Once per month at least, spend some money on yourself that you have previously considered selfish or decadent.  See if you can actually enjoy the experience.
2. Write a journal about what you would do if you had a full practice at $85 per treatment, 40 people per week and you were taking home $100,000 after taxes. How would you spend your money so that you don’t feel corrupted by it?  In what way could you expand your own life and the lives of others?

Avoider (Money = Complexity/Creates feelings of inadequacy & overwhelm)

1.  Once per week, make sure that you address one aspect of your professional or personal money life that you would usually avoid. (Add up the deposit slip from your clinic and take the money to the bank yourself....or, balance your clinic check book.)
2. Create a money schedule for yourself. (An example might be that every Monday you will look at the previous week’s clinic receipts and analyze how well the clinic is doing in terms of patient visits, office product sales, patient rebookings, etc. in comparison to the week before.)
3.  Get a friend to come over and help you plan a 6-month marketing budget for your clinic or practice with both time and money expenditures listed.  Create a calendar or time line for these expenses and activities.  When the inevitable resistance to doing this arises, make sure your friend is there to help you with that resistance.

Amasser (Money = Self-worth or Power)

1.  At least one day per week, don’t be involved with money at all.  On a weekend or vacation, spend an entire day not thinking about your investments, budgets, or professional plans that involve money.
2. Write a list of goals and dreams that don’t require or involve money to accomplish and that might lead to other kinds of pleasure and emotional fulfillment than what money can bring. Take one action step toward achieving one of these goals.
3. Volunteer to do something in your community that has nothing to do with money. After this participation, write down your feelings about this. What did it feel like; did you like or dislike it? Or, volunteer to work with an organization as the person in charge of amassing money for them.

Worrier (Money = Security/responsibility)

1. Focus your worrying. For example, sit in your clinic at the end of the day and write down all your worries on paper. (I.e., What will happen if I don’t have 40 patients per week?.. what will happen if I spend $1000 on a fancy table that goes up and down?....what will happen if I get sued by a patient?)
2. Assign yourself “days off” from worrying, for example on Friday, Sat. and Sun. I will not worry about money.
3. Write an essay about the benefits of worrying about money. What bad things would happen if you did not worry? What would your professional life be like if you stopped worrying about money? What would you do with all the energy you don’t spend on worrying? Get your essay published in Acupuncture Today or the CJOM!

Assignments for all Money Types

1. Whatever your combination of money types, think about the ways in which our money life is out of balance, and come up with your own assignment combination. Write them down.
2.If your money imbalances are part of your Chinese medical pattern discrimination, why not use acupuncture, herbal medicine, qi gong, and/or feng shui to help you balance your financial life as well as the other parts of your life?
3. If money is another form of qi, create a visualization for having Sufficient Amounts of money in your life Flowing Freely in your life.
4. Qi is attracted by qi; take a $100 bill, put it in a clear plastic wallet-sized pouch and place it in your wallet. Write down some money goals and wrap them around the $100 bill. Don’t spend it unless you are able to replace it immediately.  Notice how much security/power/pleasure/ it gives you to carry this around. (This one came directly from Marilyn Allen, for those of you who know her.)
5. Believe that the universe will support you!

Those are some ideas for working internally and externally with our various, inevitable money conditioning. Hope you found this interesting.
 
 “We’re in the money,
Come on now honey,
Let’s spend it, lend it, send it rolling along!”