A wonderful quote from Allyn Lewis's blog article "The Mental Cost of Owning A Business That We Need to Talk About"
"Being a human is a far more powerful way to market your brand than any Facebook Ad, finely executed sales copy, or super high profile press placement will ever be. Being authentic is a long term strategy. It’s not a fast track to a few quick sales like other methods. It’s the foundation of a successful creative entrepreneur. When people can trust, relate, and connect with you, in time, they will buy ANYTHING you tell them to."
That's it. Think about it.
"Being a human is a far more powerful way to market your brand than any Facebook Ad, finely executed sales copy, or super high profile press placement will ever be. Being authentic is a long term strategy. It’s not a fast track to a few quick sales like other methods. It’s the foundation of a successful creative entrepreneur. When people can trust, relate, and connect with you, in time, they will buy ANYTHING you tell them to."
That's it. Think about it.
Thank you for this, Honora. Could not agree more. Marketing, deep down, is about connecting with people in a meaningful way. And it is 100% the best long term strategy.
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