Thursday, October 6, 2011

Have Patients with Anxiety Attacks?

Q. Hi Honora, A few years ago I came to a seminar you taught. During that weekend, I remember you suggested an interesting treatment for anxiety disorder. A patient came in last week with anxiety attacks as a major complaint and I wondered if you could refresh my memory on that treatment. –Sarah in Chicago

A: Hi Sarah, There are several good treatments for anxiety disorder. In fact, acupuncture in general has an anti-stress, down-regulating effect on many patients. That said, however, there are several approaches that I suggest you consider as rotating treatments, using them in succession and then repeating from the beginning. Here you go:

  1. Start with Four Bars (often called Four Gates) as an opening treatment. While these needles are in, do some simple massage on the head and neck, dragging across Yin Tang and doing small circles on Tai Yang, GB 20, along the cervical spine and occipital ridge.* (The only time this is inappropriate is if the person really is not comfortable being touched and we do, on the odd occasion, get patients like that.) If they don’t like to be touched, but a needle into Yin Tang.
  2. The next time that patient comes in, hopefully within a few days, do the treatment that you saw me do, which is a cross treatment as follows.

a. Insert LI 4 and Sp 4 on the right

b. Insert Per 6 and Liv 3 on the left

c. If using Ion pumping cords, use black clips on the right and red clips on the left. Connect LI 4 to Liv 3 and connect Per 6 to Sp 4.

d. If using polarized needles, use Gold plated needles in place of the red clip and Stainless steel in place of the black clip.

e. Insert needles very shallowly, because electrical flow in the body is strongest on the surface.

f. No jewelry; don’t leave the room during tx; 15-20 mins or until they wake up.

3. As a third alternating treatment, you could do Miriam Lee’s Great 10 Needles adding points such as Liv 2 and LI 11 for excessive heat, Ht 7 and CV 17 for palpitations and severe fearfulness, or An Mian (extra point), Sp 6, and Ear Shen Men for insomnia.

4. In terms of self care, suggest that the patient use exercise, stretching or progressive muscle relaxation routines, calming music, aromatherapy oils, and an anti-inflammatory diet high in Omega-3a and plant-based protein and low in sugar and caffeine! While acupuncture can calm people down in the moment very quickly and effectively, in the long run the patient has to find ways to help him-or-herself as well.

5. I received a comment from a reader suggesting that, since most anxiety attacks are at least partially due to the qi and blood not nourishing and constructing the heart qi, herbal formulas that do this are vital for long term change in such patients. She is right about this, so if you have access to herbals, choose or create a formula appropriate for your patient to help rectify this pattern.

Hope that helps. If you want details of the theory that goes along with either Four Bars treatment, Miriam Lee Great 10 Needles Treatment, or ti Ion Pumping Cord treatment, check out my online CEU courses attached to these links. Thanks for your question and best wishes.

Tuesday, September 27, 2011

Lots of patients are anxious these days...

Q. Hi Honora, A few years ago I came to a seminar you taught. During that weekend, I remember you suggested an interesting treatment for anxiety disorder. A patient came in last week with anxiety attacks as a major complaint and I wondered if you could refresh my memory on that treatment. –Sarah in Chicago

A: Hi Sarah, There are several good treatments for anxiety disorder. In fact, acupuncture in general has an anti-stress, down-regulating effect on many patients. That said, however, there are several approaches that I suggest you consider as rotating treatments, using them in succession and then repeating from the beginning. Here you go:

  1. Start with Four Bars (often called Four Gates) as an opening treatment. While these needles are in, do some simple massage on the head and neck, dragging across Yin Tang and doing small circles on Tai Yang, GB 20, along the cervical spine and occipital ridge.* (The only time this is inappropriate is if the person really is not comfortable being touched and we do, on the odd occasion, get patients like that.) If they don’t like to be touched, but a needle into Yin Tang.
  2. The next time that patient comes in, hopefully within a few days, do the treatment that you saw me do, which is a cross treatment as follows.

a. Insert LI 4 and Sp 4 on the right

b. Insert Per 6 and Liv 3 on the left

c. If using Ion pumping cords, use black clips on the right and red clips on the left. Connect LI 4 to Liv 3 and connect Per 6 to Sp 4.

d. If using polarized needles, use Gold plated needles in place of the red clip and Stainless steel in place of the black clip.

e. Insert needles very shallowly, because electrical flow in the body is strongest on the surface.

f. No jewelry; don’t leave the room during tx; 15-20 mins or until they wake up.

3. As a third alternating treatment, you could do Miriam Lee’s Great 10 Needles adding points such as Liv 2 and LI 11 for excessive heat, Ht 7 and CV 17 for palpitations and severe fearfulness, or An Mian (extra point), Sp 6, and Ear Shen Men for insomnia.

4. In terms of self care, suggest that the patient use exercise, stretching or progressive muscle relaxation routines, calming music, aromatherapy oils, and an anti-inflammatory diet high in Omega-3a and plant-based protein and low in sugar and caffeine! While acupuncture can calm people down in the moment very quickly and effectively, in the long run the patient has to find ways to help him-or-herself as well.

Hope that helps. If you want details of the theory that goes along with either Four Bars treatment, Miriam Lee Great 10 Needles Treatment, or ti Ion Pumping Cord treatment, check out my online CEU courses attached to these links. Thanks for your question and best wishes.

Friday, September 23, 2011

What is SEO and Do You Need it?

I recent received the following question from a student:

Question: "I've been told that my website need search engine optimization and there seem to be about a zillion companies in all different price ranges that do these services. What should I look for in a service? Can I do anything myself?"

Answer: Search engine optimization (SEO) is a huge subject and, while I’m not an expert, I do know a few things about it. First, the answer is yes, there are definitely things you can do yourself when you are creating your site or working on the text. There are also many things your web designer (if you have one) can and should do for you from the beginning. Here are a few tips for starters:

1. You should be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names. Think about your keywords as search terms -- how would someone looking for information on this topic search for it? For example, they might search in the following ways:

- acupuncture in Chicago

- acupuncture services in Chicago

- acupuncture for hay fever in Chicago (or whatever disease you want to treat)

- acupuncture treats hay fever

So when you write text for the home page (and all the other pages), try to use as many words as possible that people might use to search for your services.

2. Have your web designer create a site map -- a page listing and linking to all the other major pages on your site -- makes it easier for search engine spiders to search your site. The fewer clicks necessary to get to any given page on your website, the better. People will often click on the site map first if they are not sure where to go on your site.

3. The name of your site should be a keyword itself if possible… and may be the most important one! So choose your URL name carefully. For example, www.backhealthacupuncture.com is better than www.crazyhorseacupuncture.com.

4. Flash designs look pretty, but are not “search-friendly.” Text created in Flash and similar programs is not searchable. Don’t use them in your title on your home page and only sparingly thoughout your site (they’re also slower to load, which your visitors don’t like).

5. Pictures may be worth 1000 words, but not to the search engines! Make sure there is keyword rich text near (above or below) all photos or videos. For example a picture of your clinic, inside or outside, should have the name of the clinic in a caption or title above it. If you are doing a treatment on someone, describe what you are doing in the caption suing words that someone might search, such as: “A patient at our clinic getting acupuncture for hay fever” (the last four words are key words that someone with hay fever might use in a search).

6. Update your content regularly. Every time you add or change something on your site, the search engines have to go and look at the site again. This is easy to do with a blog, which is also a way to reach out to your customer base, but you can also add video, photos, articles, or other elements.

7. Place links to any and all fresh content on your site in any appropriate social networking platforms. In other words, if you post a new blog, article, video, ebook, class announcement, special offer, photo, anything at all, announce it at whatever social media sites on which you participate (Facebook, Twitter, LinkedIn, Britekyte).

8. If you have friends and colleagues with websites, get them to link to yours and you do the same for them. Could you get 100 links from friends and classmates? Are there local businesses with whom you could reciprocate this favor? What this means is that there are lots of other websites pointing back to your website on the internet. This sends a message to the search engines that “this website is more important” and brings you up in the search standings…i.e., your site is more search-engine-optimized.

SOME OF THESE THINGS SHOULD BE DONE BY YOUR WEBISTE DESIGNER. Good ones should coach you about links, blogs, keywords, how to write optimized text, and other basics. Beyond that, if you hire out these services, here are the things I would look for in a good service.

  1. Make a list of the above items and then shop around to different services. Prices could be all over the map, but I would expect to pay around $1500-$2000 for really good service with the right kind of follow through for a web page of 6-10 pages.
  2. Ask for referrals from any company you are considering working with.
  3. Get a contract for the specific work to be done in what time frame.
  4. Consider making the final payment be contingent on demonstrable results that they have to show you on Google Analytics and compete.com or other websites that show you how you rank against competitors sites.
  5. Get a real person or two with actual phone numbers that you can call to check on progress. Ask for regular updates.
  6. Ask if they will teach you how to do some simple things on your own to keep yourself on the top pages of Search Engines!

That’s my advice and I hope it helps. There are lots of articles and resources about SEO all over the internet, so don't stop with my advice. But remember, if no one can see your website, why pay or do the work to have one in the first place?


Thursday, May 19, 2011

20 Ways to Re-energize Your Practice, Part One

We all sometimes get bored or discouraged or set in our day-to-day patterns about our practice. It’s easy to rest on our laurels or be satisfied with the size and nature of our practice. But how many practitioners are really thrilled with the size of our practices and the actual work we are doing? If you can answer “I am!” to that question then read no further! If you’d like a little inspiration…here are some ideas you could implement right away to put a shine back on your practice and your mental attitude about it. Good Luck!

  1. First, I think it’s important to remember that it’s rarely ever just one thing that we do that keeps us being successful forever. It’s the daily effort of working on our business instead of just working in our business that keeps it growing and continuing to be successful…sort of like a marriage!
  2. The Tao Te Ching says, “wealth is the fruit of generosity.” That does not mean giving away your treatments or undercharging for your work. To me it means that we approach our work and our patients with a generosity of spirit and an open heart that our patients will resonate with and be drawn to. It means not being emotionally stingy. It may also mean making as much information as possible available to your patients. It may also mean tithing of your time in some way… such as donating a couple of days per month to a free clinic or volunteering in your community in some other way. What goes around comes around.
  3. Have you ever attended a city council or county commissioner meeting and introduced yourself to all the players? Remember that political types have health problems, too, and they talk to lots of people every day.
  4. Have you re-considered your front office procedures recently? How I your phone answered? (I hope you are not still answering it yourself all the time). Whoever is answering it, have you written down exactly how, at what speed, and with what tone of voice you want the phone to be answered? For example…have you ever called a company in our industry that you weren’t sure if you got the company you thought you called? You need to make sure that when anyone calls they are immediately
    1. Sure of whom they called
    2. Know that the person on the phone was happy to answer the phone
    3. That the person will help them with whatever reason they called
    4. The person or people who answer your phone are the voice of your business! Make sure that your customers will like what they hear. If that person is you, practice with a recording to see if you need to sound more “perky” or speak more slowly.

Finally, have you written specific scripts for your reception person for the four or five most common questions people ask. These are pretty universal questions and you can write out exactly what you want your staff to say in response. Ask them to memorize these simple sentences. If you are the answerer, have a script will help you sound professional and will also help you be clear about what you really want to do say about “how many treatments,” “how much it costs,” “will it hurt,” “can you take my insurance,” and can you treat my ___ (named condition or disease).”

  1. If you don’t have any front desk help, what would it take for you to hire someone? I absolutely guarantee that you can make more money with someone to run your front desk that you can by doing it yourself. Think about this…if you pay someone $13-15 per hour, but you are charging $50-60-70 per treatment, would you rather pay yourself the $15 or the $60? There is even a list of 20 other things this person could be doing when the phone is not ringing in Points for Profit (my biz for acupracs book). And, if this person’s presence allowed you to treat 2 extra patients per day on average, you’d more than pay for their services, be able to give someone a job, and make your office more professional at the same time.
  2. Create a niche market for yourself. Say you’ve been in practice for three years and you have found that you are attracting patients with diabetes. Why not really study this subject and specialize in it? It could be weight loss, skin care, post-surgery pain reduction, the list is relatively endless. So, as your practice fills, notice what you really enjoy treating. What conditions do you like to hear people say when they call for the first time? What do you fell successful with most of the time? Slowly start to focus your practice in that direction. Why?

It’s easier to get good at treating a few conditions than to get good at everything. Also, it’s easier to avoid burnout and stress when you know you are agood at something and can reliably reproduce patient improvement in a limited sphere of conditions. That type of confidence shows and your patients will fell it, too.

  1. Under-promise and over-deliver. If you want your patients to become raving fans, you have to do something more than just a good acupuncture treatment. That seems unfair, doesn’t it? Just remember, a merely satisfied customer will not sing your praises the way a customer that you have given a “wow” experience will do. For example:
    1. Do you write down and refer to little things they mentioned about their life the last time they cam to see you (the grandkid who just took the SAT exam, the promotion they were up for, the art show they just exhibited, etc.)
    2. Do you always call them during the first 24 hours after the first treatment?
    3. Do you send them clippings from articles you find about their condition?
    4. Do you provide free hot water and tea in the waiting room?
    5. Do you take the mental time to touch them with intentional love and care?
  2. Join a club or organization where you ideal patients are members.
    1. Do you want to treat sports enthusiasts, join a gym or an active country club with lots of tennis and golf players. Participate in tournaments and other activities these groups sponsor. Join an bicycling or runner club.
    2. Do you want lots of well-heeled women patients? Join the Hospital Fundraising Committee, the AAUW, the local Women’s Club, the Breast Cancer 10K Run Steering Committee, you get the idea.
  3. Volunteer your services one day per month at a local free clinic, homeless shelter, or other service agency. Everybody else who works there as well is a potential patient. This group may not fill your pocketbook really fast, but it will fill your heart and could become newsworthy at some point, as well as getting your name into the Social Service/Government worker grapevine.
  4. Create an acupuncture specialists group, where each member agrees to refer patients to all the others for a specific specialty. Don’t worry about losing patients…it’s likely to work the other way round! Find out in your area who specializes in what and create an active referral base. The person who reaches out to start this type of group becomes and energy nexus around which qi will circulate!

So that’s part one of this blog. I’ll cover ten more re-energizing ideas in part two next week! Thanks for being a reader and I hope there’s at least one idea here that you can jump on today.

If you have other ideas for me to share to help everyone in our profession, send them to me at honora@bluepoppy.com. Thanks for reading and feel free to share my blog with friends!

Wednesday, April 27, 2011

Handling Difficult Communications with Patients

My friend and colleague Nancy Bilello wrote a book for us a number of years ago that I have always liked. We titled it, perhaps inauspiciously, Understanding the Difficult Patient. It is all about problematic patient communication, dealing with all those moments where you don't know how to handle a patient: when they are angry, non-compliant, needy, overly-familiar, seductive, don't show up or don't pay, or all the other weird moments that we hate as practitioners but which do happen. It's a wonderful book but it never got the attention we thought it deserved. We are now making it available as an ebook for a very reasonable price and here is the first chapter for those of you who actually have experienced these problems and know that any advice we can get for these is hugely helpful! difficult patient-chapter1.pdf

Please enjoy.

Monday, March 14, 2011

Shoulda, coulda, woulda...what records you REALLY need to keep on your patients!

by Honora Lee Wolfe

One of the things that many acupuncturists struggle with is what records they should keep on their patients and for how long. It’s actually quite a list and I can tell you that I think it's all a total pain in the ***, but has to be done! My first advice: digital record keeping may make this more automated, but either way create a system so that you always repeat these procedures the same way every time...it's less like to make you crazy that way, and more likely to actually get done for every patient!

Below I’ve written the basics of what you need, whether digital or hard copy. If anyone thinks of something that should be on this list, I hope you send it to me! I’ve given a short rationale for each of these, unless it’s so obvious as to not need explanation. If you use digital files, some of these instructions could change or be less relevant, which I will discuss as I go through these.

• The patient name should appear on all pages. While digital record-keepers could have the patients name connected with each relevant file, in paper files it’s best if the patient name is somewhere on each physical page. While there is no reason to think that you will mix up one chart with another…you never know. What if your moving guys were moving large file cabinet drawers and they dropped one?

• All pages in paper files secured into the treatment folder. It’s easy to purchase file folders with metal clasps or tabs that hold all the papers at the top of the file (Smeed Classic Fastener folders #14537). Both sides have the fasteners, so you can separate money/legal papers from treatment papers. Then, even if the clumsy moving guy drops the cabinet drawer, the papers are all secure inside!

• Organized chronologically (most recent date on top). This makes it easy for you to track what you did from one week to the next. This will be automatic with digital record keeping systems.

• Write legibly, be consistent, clear and concise. Easier said than done, but important. When your patient moves to New York and asks to have their chart sent to a new practitioner, it’s nice if you can be proud of what you are sending. Will what you have done and why you did it be clear and easy to understand?

• Maintain record in ink, use the same pen for each entry on the same day. This is important if your charts are ever subpoenaed in a legal case. If you are using only digital records, the software will know when entries were made.

• Do not alter the records, do not erase, use correction fluid, or use adhesive labels to cover up anything. If you made a mistake or need to make a correction, reference where it goes in the chart relevant to which date, and simply put it into the chart from where you are. Or, clip or staple a page onto the page that needs to be changed and reference the specifics.

• Fill in all blanks, do no skip lines or leave spaces, line through large blocks of space. In addition to conserving trees, which is certainly worthy enough, this rule keeps you or someone else from being able to go back and easily add erroneous information or change things in that day’s entries.

• Do not “squeeze in” notes and do not indent… same thing as above.

• Make additions and changes appropriately, on the page where you are, reference the page you want to change and why, or add a clipped note to the page that needs to be amended. In digital files, date any changes or additions to another day’s notes.
• Record all patient contact of every type
a. Missed appointments are documented
b. Telephone messages are documented
c. Entries dated, timed and initialed by you
d. Patient non-compliance is documented
e. Faxes, emails are documented

• Initial all externally generated reports (X-ray, lab, diagnostic, consultant) before filing them

• Dictation and correspondence and reports proofread, initialed by you before filing. Keep dated copies of any item that you send anywhere for or about a patient.

• Maintain a legend for any codes or abbreviations used. This list should be in your employee manual, or procedures manual, or kept somewhere that employees can reference it if necessary or copy it to be mailed with any records that have to be sent anywhere.

• Document the reason for the visit. This should be done every time the patient comes in, even if it is just a short visit to reconfirm a diagnosis or an acupuncture follow up visit with no further diagnostic assessments.

• Document any unusual events. If the patient does or says anything unusual or alarming, or if there is a strange interaction between a patient and any staff member, this should be in absolute detail in the chart notes.

• Avoid or explain contradictions. If something about what you wrote some other visit is for any reason no longer correct, explain why this happened. If you take a complete u-turn in your treatment modalities with a patient, explain why. If you did something that you now think was wrong, explain why and what you will now do about that.

• Clinical findings (positive/negative) documented and the problem or complaint list is kept current. Don’t leave out diagnostic details, but be as concise as possible.

• Treatment plan documented. This is both the short term (today) and long term (series of treatments) treatment plan. This can and will change throughout the overall course of treatment.

• Entries are objective; do not get personal beyond what’s necessary to write up the case and what you did about it.

• Never criticize other providers or their treatment methods. You will get patients who have seen other practitioners, including other AOM practitioners. You may not agree with what others have done with your patient. You must, to the best of your ability, leave that past behind and simply do what you think is right for the patient in the present moment. It is unprofessional to criticize other practitioners’ work, even if you think they are a total idiot.

• Properly identify the file, the record keeper (you or your employee), the techniques employed in the treatment, the table and/or room used and the channels and points treated. When the patient comes back a few days later and says, “that was a great treatment; can you do that again?” you do not want to be in the situation of not remembering what treatment you gave and then find that you did not write it down!

• Patient instructions are documented. If you know what you asked the patient to do as homework, there is an engaged discussion to be had with the patient that makes them feel that you are paying attention to their case. If you don’t write it down, you won’t remember what you told them, unless you only have three or four patients in your practice!

• Document any patient non-compliance. If they did not do the homework, take the herbs, change their diet, whatever, they should not be complaining that they don’t feel any better!

• Informed consent is in the chart. This is one of the fundamental legal documents that you must have in order to legally stick needles in patients (or do moxa, or do whatever)

• Be certain that the “Release of Records Authorization” form in the chart is correct and valid. If you need the patient’s records from a previous practitioner, this form is vital.

• Referral letters from other practitioners are kept in the file. If you keep digital records, scan the letter or copy the email and store it.

• Prescription list is in the chart, both Western and Chinese. If the patient is taking western meds, that list needs to be in their chart. Whatever herbals or supplements you recommend must also be kept up to date.

• Herb list is current, when due to refill, reactions or allergies, or positive results documented.

• Patient education materials given to patient is documented. If you give a patient a brochure, copy of research, a book or an article to read, keep a note of this in the chart.

• Keep financial and clinical information separate. In a digital record-keeping system, this is automatic. If you use paper records, the Smeed Classic Fastener file folders help you keep both sides of the chart (a. financial/legal and b. clinical) tidy and separate.

• Retain patient records forever because of the statue of limitations on malpractice cases is very, very long. If you have paper records, you may at some point want to scan them and keep them on a CD or in a back up system.

• Signature of the provider of services on each new treatment date in the chart. Each time the patient comes in, a new signature by you as treating practitioner or any acupuncturist-employee you hire to do treatments must be in the chart notes for the day you or they did the treatment. Every time.

Final thoughts

Customize the forms you use for your specific clinic and style of work. Your forms should probably not be a clone of anyone else’s…unless you think that form is already perfect for you or they are all digital files in any case!

I Repeat again!!!: Create a system for keeping your charts (whether paper or digital) that you always repeat the same way with each patient every day in clinic. Don’t vary this procedure once memorized. Teach your employees how to help you and where their participation is appropriate, legal, and vital; this ins another reason to hire a front desk staff person! You don't want to do all of this yourself.

The most important thing to remember about record keeping is this: if you did not document it, it never happened from a lawyer’s point of view.

Good luck!

Wednesday, March 9, 2011

Everything you could ever ask about acupuncture needles

Here's a lovely blog by Shawn Kirby of Blue Poppy...

How to Buy Acupuncture Needles

by Shawn Kirby L.Ac.

Buying acupuncture needles is a lot like going to a really great smorgasbord – there are a lot of choices but it’s not always easy to know what you want and/or need. This handy little guide is designed to help you easily find and order the type of needle you know and love, and might even inspire you to try something new.

Handle Type

People are often confused as to what the various differences are between one type of handle style and another. What are the advantages of a given style, and why are they like that in the first place?
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The first, and absolute best, way to choose the type of handle that you use in your acupuncture practice is to experiment with many different styles of handle and choose the one that feels best to you. No two people are alike, and everyone’s hand is different. Only you can truly determine what handle style will work best for you in your practice. That being said, there are a number of different styles of handles available on the market, each catering to certain styles and techniques.

Here's a link to the rest of this great article...

http://www.bluepoppy.com/blog/blogs/blog1.php/how-to-buy-acupuncture-needles